The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet your client’s marketing goals.
400-101 Planning Certified Media Planning Professional Exam Courses
Fundamentals
The Media Fundamentals learning path provides advertisers new to Meta the essentials needed for building effective advertising campaigns in Ads Manager. By the end of this track, learners will have developed a solid foundation in the breadth of Meta’s platforms as an advertising channel.
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Meta Business Manager
In this course, you'll learn the features of Business Manager and how to set up an account.
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Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
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Campaign reporting in Meta Ads Manager
Use Meta Ads Reporting to customize, interpret and share reports to tell a story with data and enhance future campaigns.
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From business goals to ad objectives
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
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Creative essentials
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
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Meta Advertising Standards
In this course, you'll learn about the Meta Advertising Standards.
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Keeping people and businesses safe across Meta technologies
Learn to talk confidently with your clients about how Meta addresses brand safety through its set of policies and tools.
Media Planning Core Lessons
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Define your audience
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters. You'll also learn how to adjust your creative to new target segments and align your targeting tools with your advertising needs.
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Buying types
Learn about the key differences between the auction and reservation buying types so you can determine the best type for your business needs and goals.
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Ad delivery optimization and advertiser controls
Learn to optimize your Meta ad campaigns by adjusting the bid, placement, creative and delivery optimization settings.
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Integrating data sources into your ad strategy
Learn how to use the Meta Pixel, Conversions API and Facebook SDK to deliver relevant ads while protecting customer privacy.
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Measurement and analysis across Meta technologies
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.